Privacy and Data Policies

This Privacy Policy applies to Personal Information that is Processed by Brandlifi in the course of our business, including on Brandlifi websites, any mobile applications, forums, blogs, and other online or offline offerings.

At Brandlifi we understand that your privacy is a very important matter, and we respect the trust you place in us.

Put simply, our Privacy Policy can be summarised by the following points:

  • We won't resell your personal information to third parties without your explicit consent.

  • We won't send you unsolicited email.

  • We will always strive to use the best security policies to safeguard your personal data.

We store and process your information on computers located in the United Kingdom that are protected by physical safeguards, as well as hardware and software security solutions.

You can access and modify the information you provide to us at any time, and you can choose not to receive certain communications by signing into your account and changing your communications options.

If you have any questions or concerns about our policy or its implementation, you may contact us at hello@brandlifi.com

If you object to any of the terms of our Privacy Policy, please refrain from using our services.

For more information about your data rights and privacy or data protection in general visit the Information Commissioner’s Office website: https://ico.org.uk

PRIVACY AND DATA POLICY DETAILS

Brandlifi is committed to protecting the privacy and security of your personal data. Your “personal data” means any information about you, so long as you can be identified directly by that information or indirectly by that information if it is combined with other information. It does not include data which cannot be connected to you (such as anonymous data).

Brandlifi is a "data controller". This means that we are responsible for deciding how we hold and use personal data we collect about you. We are required under data protection legislation to notify you of the information contained in this privacy notice. This privacy notice describes how we collect and use your personal data in accordance with the EU General Data Protection Regulation 2016/679 and the Data Protection Act 2018.

We may update and change the content of this notice at any time.

How we collect data

We collect personal data by collecting ‘cookies’ when you visit our website or when you submit any information to us using our website (including signing up to the Brandlifi service, if you subscribe to our newsletter, enter a competition, complete any form, submit feedback or register for an event on our website). For more information on which types of cookies we use, please see our cookies policy.

What data will we collect

When you access our website, we may collect anonymised usage data recording how you use and navigate our website, your preferences/settings for our website, your IP address and details of the device, browser and operating system you use to access our website.

If you complete a form, submit feedback, register for an event or enter a competition on our website we may collect your name, address, postcode, telephone number, email address.

If you subscribe to our newsletter we will collect your email address.

Why we need your data

We need to know your personal data for the purposes of:

  • Contacting you with information regarding Brandlifi brands and services;

  • identifying and resolving any errors with our website’s performance;

  • analysing visitor information (including browser information and returning visitor numbers) to help improve the performance of the website and tailor information to you;

  • to ensure certain features of our website work correctly;

 

The lawful basis for our processing of your personal data is:

  • in respect of any marketing materials we may send you, based on your consent for us to do so;

  • in respect of any competition or event you register for, our legitimate interest in running the competition or event;

  • in respect of forms and feedback you submit in relation to comments and queries around the Brandlifi services; and

  • in all other cases, based on our legitimate interest in providing a functioning, relevant and easy to navigate website to you.

 

What we do with the data

All the personal data we process is processed by our staff in the UK. We may provide your data to:

  • our sub-contractors for the purposes of improving and maintaining our website;

  • our sub-contractors for the purposes of analysing your browsing behaviour when you visit our website;

  • our cookie suppliers/third party developers for the purpose of monitoring and improving the performance of our website; and

  • our sub-contractors for the purposes of sending marketing materials to you (provided you have consented for us to send marketing materials to you);

 

Your data will not be transferred outside of the UK by us or any 3rd parties. We do not use personal data in connection with any automated decision making.

How long we keep your data

Your personal data which we use for marketing purposes will be kept with us securely until you notify us that you no longer wish to receive marketing material from us.  

 

COOKIE POLICY

Cookies are tiny text files stored on your computer when you visit certain web pages. On the Brandlifi site we use cookies to help improve our website and to identify you as you arrive and progress through the website, and to remember you when you next return to our site.

Please note that cookies can't harm your computer. We don't store any personal or identifiable information about you but we do use encrypted information gathered from them to help improve your experience of our website. For example, they help us to identify and resolve any errors with website performance and they also allow us to take and analyse visitor information such as browser usage and new and returning visitor numbers.

If you don't wish to enable cookies, you'll still be able to use the site but certain functions may not work correctly. Most web browsers have cookies enabled, search for "Managing Cookies" for help to turn them on should you need to.

Cookies present on the Brandlifi website include:

  • Session Data - This cookie allows our web servers to respond to your actions on the website such as browsing the website.

  • Web Analytics - These cookies enable the function of Google Analytics Software.  This software helps us take and analyse visitor information such as browser usage, new visitor numbers, where they visit and where they exit. That information helps us to improve the website and your experience.  The data stored by these cookies do not contain personally identifiable data, nor do they impact the experience that any one user receives on the website.

  • User Preference - User preference cookies are used to determine if you have visited our site previously, and to remember any preferences for the current and subsequent sessions.

 

We're giving you this information as part of our initiative to ensure we are compliant with The Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011, and to make sure we're honest and open about your privacy when using our website.